亚马逊运营：新手卖家的经验与技巧

很多新手卖家在面对亚马逊运营时往往不知所措，面对众多细节不知从何下手。这里分享两个例子，能给新手卖家一些启示。

案例一：曾有个卖家，没开始做亚马逊时，先问运营中能否做广告，得到肯定答复后便觉得自己能做好。然后其团队很快将亚马逊运营做得有声有色。这表明广告在亚马逊运营中是重要手段之一，但显然运营不能仅靠广告。

案例二：另一个卖家询问亚马逊平台禁忌，被告知不刷评、不侵权。他却认为侵权是红线不能碰，而刷评是灰色地带，操作得当能躲过系统监测，还觉得刷评对产品排名权重很大。这体现出部分卖家对运营规则存在错误认知。

在众多运营细节和技巧里，我们无需贪多求全，抓住一个主要技巧深挖，或许就能提纲挈领走上发展之路。做好运营，抓重点至关重要。就刷评而言，很多卖家相信Review能提升Listing排名，但自2025年10月亚马逊关于Review的新政出台后，不少卖家刷的Review被系统删除，有些Listing还因刷评严重被降权，流量和销量大减，常规刷评方式不再可靠。

我之前文章曾给出新政下获取更多真实Review的建议，比如联系留有五星Feedback的高满意度真实购买顾客，对其反馈表示感谢，并用恰当语言引导客户留下高星级Review。因为留了五星Feedback的顾客一般对购买体验满意，又主动写Feedback说明很热情，在此基础上适当引导能得到较好回馈。

有读者希望能直接得到具体的模板，今天就分享一篇联系顾客索要好的Review的模板。Dear XXX，（最好用顾客名字，以示尊重。不太建议用Dear Friend等，如果顾客读到是模板，效果会大打折扣，姓名写错更是适得其反。）Recently you bought an item XXX from us, from your feedback, we understand that you are satisfied with it, we are really happy hearing this. You are a respectful customer, here I want to say "Thank You" with our respect. As a professional seller on Amazon, we always do our best to serve customers and do hope every customer can get what they want with happy shopping experience, so we really cherish your feedback. From the feedback you wrote for us, I think if you can share your experience in the product review, it must can help many customers when they shopping. I'm not sure if it's easy for you, but do hope you can update a product review at your convenience, your kindness will keep in our mind. Thank you very much and wish happiness around you always. Rgds, XXX