应对之策：运营实操如何应对品牌被假冒？这里有个全新反击模板2025版

做电商，最担心的就是自己的品牌被别人盗用，劳动成果被窃取，甚至对方产品质量差，消费者不满，还要给对方背“黑锅”，这对品牌的伤害是巨大的。那么，如果你的品牌被假冒了，应该怎么办？别慌张，风口星网整理了几位卖家的做法，供你参考。

如果发现有人直接用了你的listing，商品还换了个品牌，你可以直接发封警告信，通知对方下架商品。下面提供个警告信的模板，你可以直接拿走：

"Hello XXX,

We noticed that you are not an authorized online retailer for XXXXXXXX brand products and you have listed this particular item, ASIN XXXXXXXX, which is sold exclusively by XXXXXXX (你的品牌/商店名称). As you may be aware, the unauthorized selling of XXXXXXX (Your Brand/Store) products is an illegal action that seriously infringes Trademark Laws of the United States. As the Trademark owner, we did not sell you, nor authorize you to sell any XXXXXXX (你的品牌/商店名称) branded products. While doing so you are violating USPTO laws and Amazon's policy against IP infringement. We kindly request that you follow our instructions:

a) Remove your offers for ASIN XXXXXX from all product pages on within 24 hours, and do not use these, or other XXXXXXX (你的品牌/商店名称) list items on product pages in the future.

b) Send us confirmation after you have removed the previously stated products and listings.

If you don’t comply with these demands, we'll have no choice but to file an official claim with the Seller Performance Department, which will seriously impact your Amazon performance metrics. We will also take legal actions against you and your company for Trademark Infringement on our products.

If you have any questions, feel free to give us a call at (XXX) XXX-XXXX.

Sincerely,

XXXXXXX"

最好的做法是边test buy边发送警告信，邮件里面附上test buy的订单号，通知卖家如果他们发货你就把test buy结果提交给亚马逊，这样一般对方会下架商品。这样比较节省时间，因为处理的时间越长，你的品牌受到的伤害就越大，所以越早解决越好。

有人问了，如果我还没申请品牌注册也能发警告信吗？是不是要等品牌注册完成后再发呢？其实，不管注册完没完成，你都有权利发送警告信，毕竟咱可是占理的一方。

如果对方不见棺材不掉泪，非得等亚马逊出手了再下架，而平台肯定需要点时间处理，所以为了避免给你的品牌造成进一步的损失，你可以在自己的listing下添加信息或者警示图片，提醒有假货存在，消费者不要上当受骗了，用这种方式尽量减少些损失。