亚马逊广告税退钱机制揭秘：卖家成功退回金额超万！操作指南

最近，三头六臂交流群里有卖家提出疑问：VAT广告税应不应该交？这个问题引起了广泛关注。大部分人都知道在欧洲开店需要缴纳VAT，但没想到自己还默默交了广告税呢！而且，亚马逊在卖家账户广告费每达到500欧就扣了20%的税，这是一笔不小的费用。

亚马逊为了鼓励卖家合法经营，在2018年11月底实施了广告征收税费政策。对于按正常税率申报VAT的卖家，亚马逊允许申报抵扣。有卖家表示自己已经通过申报抵扣广告费拿回了10000多欧，真是让人羡慕呢！

下面，我们来分享一下这位卖家追回广告费用的方法，大家可以参考下：

### 如何追回欧洲站VAT广告费用

#### 01 准备工作

在卖家后台打开【数据报告】-【税务文件库】-【浏览器ctrl+f搜索“Product Ads VAT Invoice”】，注意对准目标商城，英国的就是Amazon.co.uk。点击查看，并把PDF下载下来。

广告VAT政策是2018年10月左右出来的，至今过了20多个月，发票是一个月更新一张，所以要下载二十多张。

发票下载下来里面的内容是这样：每收500广告费就会被加收20%税，红框框出来的就是，就是这个税是可以退回的，每个月细水长流，不管是谁，二十多个月下来肯定是巨款了。

#### 02 开英文case

CASE里能提供的文件数量只有6个，所以需要把这几十张发票用PDF编辑器合并成一个PDF文件。Case列表里有VAT税费相关选项卡，点进去再选择小分类：Request a VAT Refund of Amazon fees，切换英文界面开英文case。

模板如下：

```

VAT ID number：GB444444444

From October 7, 2018 to March 1, 2020, we were not only charged for advertising fees, but also charged an additional 20% VAT. But this VAT cannot be deducted. And we have learned that the UK Revenue Agency has made it clear that although overseas sellers hold UK VATs, companies that are not UK / EU companies should not charge VATs for service fees from overseas sellers. Here are the invoice and fees we have calculated for advertising VAT, totaling ￡ 4444.44，These fees should be refunded to us. Please investigate: If you need other information, please reply to us, we will try our best to cooperate with you and provide corresponding information. Thank you very much for your help (We are not good at English, please reply to the email, thank you) （附件添加发票）

```

#### 03 催促

催促回复是需要讲节奏的，最初一两周催一次，后面可以慢慢放缓，但是必须一个月至少一次，因为发票一个月更新一次，需要把新发票添加上去，并告知更新后应该退回的金额。

催促模板不能含糊，也要具体，可以适当修改。亚马逊向来只注重买家利益，丝毫不在乎卖家。所以催促时候可以尽可能往“影响了买家利益、购物体验”等方面写，尽可能增加成功概率。

模板如下：

```

Hello, It's been a long time since we last submitted relevant information. In 2020 March, we were charged again￡444.44, so the current total fee is ￡ 4444.44, the following attachments are March 2020 invoice and the previous Collection invoices Now The total VAT for advertising that needs to be refunded is ￡ 4444.44, because we are not an EU / UK entity, and Amazon should not charge VAT for advertising, so these fees should be refunded. Our Business VAT number: GB444444444 Moreover, due to the recent global special situation, and these fees will increase every month, which has a great impact on our company's capital chain, we urgently need this refunded fee To ease our plight. Can you give an approximate time to solve this issue? Thank you very much for your help. 2021-01-01 （附件附上之前的发票和新的发票）

```

#### 04 打太极

亚马逊每周会固定发一份邮件来回复，说什么正在调查请等待，已提交相关团队，一有消息就回复您等待。这位卖家是从去年3月开的，7月中旬给了退款。这段时间最重要的是准备公司章程、受益人与法人的身份证明、户口证明、水电账单等等证明账号地址的文件。因为亚马逊会在你拿到退款之前，它会随便找个理由来审核你的账户。这位卖家的情况是：收到退款前几周，已经不再收这个20%的广告VAT了，但过了段时间，就来审核我账户了，随便找了个理由，说他账户