e.l.f. Cosmetics鏂板搧鍊烼ikTok鐖嗙伀锛屽畾濡嗗柗闆惧競鍦哄墠鏅箍闃?/span>

鑷?025骞村叆椹籘ikTok缇庡浗灏忓簵浠ユ潵锛宔.l.f. Cosmetics鍑€熷嚭鑹茬殑浜у搧鍝佽川涓庡垱鏂拌惀閿€绛栫暐锛屾敹鑾峰ぇ閲忕矇涓濆枩鐖便€傚叾鎬婚攢閲忚揪51.30涓囷紝鎬婚攢鍞绾?67.86涓囩編鍏冦€備綔涓哄叏鐞冨娓犻亾甯冨眬鐨勯鍏堣€咃紝e.l.f. Cosmetics鍦ㄦ柊鍝佸彂甯冩椂锛岄€夋嫨TikTok Shop涓庡畼缃戝叡鍚岄鍙戯紝鍦═ikTok骞冲彴鎴愮哗鏂愮劧銆?/p>

鍦ㄦ柊鍝佸彂甯冨墠澶曪紝e.l.f. Cosmetics绮惧績鍒朵綔TikTok棰勭儹瑙嗛锛屽叕甯冩柊鍝佹秷鎭嵈涓嶉€忛湶缁嗚妭锛屾垚鍔熺偣鐕冪矇涓濇湡寰呬笌濂藉锛屽湪TikTok涓婃巰璧风儹娼€傛柊鍝佸彂甯冨綋澶╋紝e.l.f. Cosmetic鑱斿悎澶ч噺TikTok甯﹁揣杈句汉鍙戝竷鏂板搧甯﹁揣瑙嗛锛屽睍绀轰娇鐢ㄦ柟娉曘€佹晥鏋滃強鐙壒浠峰€硷紝鍚屾椂鍏禩ikTok瀹樻柟璐﹀彿涔熸姇鏀惧搧鐗屽箍鍛娿€傚弬涓庢椿鍔ㄧ殑杈句汉娑电洊瓒?00涓囩矇涓濈殑澶撮儴鍜屽嚑涓囩矇涓濈殑灏鹃儴杈句汉銆傛埅鑷崇洰鍓嶏紝鍦ㄨ鍟嗗搧鐨?94涓叧鑱旇揪浜轰腑锛?0%鐨勮揪浜虹矇涓濇暟鍦?0涓囦互涓嬶紝14%鐨勮揪浜虹矇涓濇暟鍦?0 - 15涓囥€侳astMoss鍟嗗搧璇︽儏椤垫暟鎹樉绀猴紝TikTok璐﹀彿Bri + V 馃尶馃枻鐨勭矇涓濇暟涓?.25涓囷紝甯﹁揣閿€閲忎负4867锛屾槸甯﹁揣閿€閲忔渶楂樼殑杈句汉銆?/p>

e.l.f. Cosmetics鐨勬柊鍝佲€淧ower Grip Dewy Setting Spray鈥濆湪TikTok缇庡涓姢绫荤洰灏忓簵琛ㄧ幇鍑鸿壊銆侳astMoss鏁版嵁鏄剧ず锛屾埅鑷崇洰鍓嶆€婚攢閲?.81涓囷紝鎬婚攢鍞绾︿负28.11涓囩編鍏冿紙绾?03涓囦汉姘戝竵锛夈€傝鏂板搧涓婃灦浠?0鏃ワ紝灏卞湪e.l.f. Cosmetics瀹樼綉鏀惰幏浼楀濂借瘎锛屼竴浣嶆秷璐硅€呭洜鍠滅埍鎺ヨ繛鎷嶆憚澶氫釜TikTok瑙嗛鍒嗕韩銆傞櫎e.l.f. Cosmetics澶栵紝鍏朵粬鍥藉TikTok灏忓簵鐨勫畾濡嗗柗闆句篃澶囧彈鍏虫敞涓旈攢閲忎笉閿欍€傛嵁FastMoss鏁版嵁锛岃繎涓冩棩鍐咃紝瀹氬鍠烽浘鍦═ikTok灏忓簵鍏ㄧ悆甯傚満鐑攢锛孻.O.U鍝佺墝鏃椾笅椹潵瑗夸簹灏忓簵YOU Beauty Malaysia鎵€鍞竴娆惧畾濡嗗柗闆捐繎涓冨ぉ閿€閲忚揪1.18涓囦欢銆?/p>

鏍规嵁grandviewresearch鏁版嵁锛?023骞村叏鐞冨畾濡嗗柗闆惧競鍦鸿妯′负9.664浜跨編鍏冿紝棰勮2024骞磋嚦2030骞村皢浠?.6%鐨勫鍚堝勾澧為暱鐜囧闀裤€傚畾濡嗗柗闆惧洜鐙壒瀹氬銆佷繚婀垮拰鎻愪寒鑲よ壊浣滅敤锛岃耽寰楁秷璐硅€呴潚鐫愶紝闅忕潃鍖栧鏅強鍜屽濡嗗鎸佷箙鎬ч渶姹傚鍔狅紝鍏ㄧ悆瀹氬鍠烽浘甯傚満瑙勬ā灏嗘寔缁墿澶с€?/p>

椋庡彛鏄熷叕浼楀彿

鎵爜鍏虫敞棰嗐€怲K杩愯惀鍦板浘銆?/span>

椋庡彛鏄熷悎浣滐紝璇锋壂鐮佽仈绯伙紒