亚马逊品牌注册申诉:详尽解析2025年注册流程
鐢宠瘔姝ラ鏈夊摢浜涳紵鎻愪氦鍚庡涔呰兘澶勭悊濂斤紵瑙嗛楠岃瘉闇€瑕佸仛鍝簺鍑嗗锛熷繀椤讳翰鑷嚭甯悧锛?/p>鏃犳硶鎸夋椂鍙傚姞瑙嗛楠岃瘉锛屼細琚垽瀹氱敵璇変笉閫氳繃鍚楋紵鎻愰珮鐢宠瘔鎴愬姛鐜囷紝杩欎簺鍑嗗瑕佸仛濂斤紒鍦ㄦ锛屽皬缂栦负澶у濂変笂璇︾粏鐨勭敵璇夊強瑙嗛楠岃瘉鎸囧崡锛屼竴閿敹钘忥紝骞茶揣鍏ㄦ湁锛?
鐢宠瘔姝ラ鏈夊摢浜涳紵鎻愪氦鍚庡涔呰兘澶勭悊濂斤紵
瑙嗛楠岃瘉闇€瑕佸仛鍝簺鍑嗗锛熷繀椤讳翰鑷嚭甯悧锛?/p>
鏃犳硶鎸夋椂鍙傚姞瑙嗛楠岃瘉锛屼細琚垽瀹氱敵璇変笉閫氳繃鍚楋紵
鎻愰珮鐢宠瘔鎴愬姛鐜囷紝杩欎簺鍑嗗瑕佸仛濂斤紒鍦ㄦ锛屽皬缂栦负澶у濂変笂璇︾粏鐨勭敵璇夊強瑙嗛楠岃瘉鎸囧崡锛屼竴閿敹钘忥紝骞茶揣鍏ㄦ湁锛?/p>
鎮ㄥ彲浠ラ€氳繃浜氶┈閫婂搧鐗屾敞鍐屽悗鍙拌幏鐭ユ敞鍐岀敵璇锋儏鍐碉紝濡傛灉鎮ㄧ敵璇蜂簹椹€婂搧鐗屾敞鍐岋紙Brand Registry锛夊け璐ワ紝骞朵笖鏀跺埌浜氶┈閫婄殑閭欢閫氱煡銆傛偍鍙互閫夋嫨鐢宠瘔锛屽苟閫氳繃浠ヤ笅涓ょ鏂瑰紡鏌ユ壘鎮ㄧ殑鐢宠瘔閾炬帴锛?/p>
鏂瑰紡涓€锛氭偍鍙互鍦ㄦ敹鍒板搧鐗岀敵璇疯鎷掓彁绀哄拰閭欢閫氱煡鏃讹紝鑾峰彇鐢宠瘔璺緞銆傚涓婂浘鎵€绀猴紝鎮ㄥ彲浠ョ偣鍑荤敵璇夐摼鎺ワ紝鐧诲綍浜氶┈閫婂搧鐗屾敞鍐岄棬鎴风綉绔欙紝杩涘叆鐢宠瘔娴佺▼銆?/p>
鏂瑰紡浜岋細鎮ㄥ彲浠ョ櫥褰曚簹椹€婂搧鐗屾敞鍐屽悗鍙帮紝鍦ㄢ€滅鐞?> 鍝佺墝鐢宠鈥濅腑鏌ョ湅銆?/p>
鎮ㄥ彲浠ュ弬鑰冧互涓嬭矾寰勶紝鎻愪氦鎮ㄧ殑鐢宠瘔锛?/p>
Step1锛氱偣鍑绘偍鐨勭敵璇夐摼鎺ワ紝鐧诲綍浜氶┈閫婂搧鐗屾敞鍐岄棬鎴风綉绔欙紝杩涘叆鐢宠瘔椤甸潰锛屽~鍐欐偍鐨勫搧鐗屼俊鎭€?/p>
Step2锛氬~鍐欐偍鐨勪骇鍝佷俊鎭€?/p>
Step3锛氱‘璁や俊鎭苟鎻愪氦鐢宠瘔璇锋眰銆?/p>
濡傛灉鎮ㄦ病鏈夐澶栨搷浣滅殑闇€瑕侊紝鐢宠瘔鐨勯璁¤В鍐虫椂闂寸害涓?涓伐浣滄棩銆?/p>
鍦ㄦ煇浜涙儏鍐典笅锛屼簹椹€婂彲鑳戒細鍦ㄥ搧鐗屾敞鍐岀敵璇夎繃绋嬩腑瑕佹眰鍗栧杩涜瑙嗛楠岃瘉锛岄€氳繃鍚戜簹椹€婁粙缁嶅拰灞曠ず鎮ㄧ殑鍝佺墝锛屽府鍔╀簹椹€婃敹闆嗙浉鍏充俊鎭紝浣滀负澶勭悊鐢宠瘔璇锋眰鐨勫弬鑰冦€傚鏋滄偍琚個璇峰弬鍔犺棰戦獙璇侊紝灏嗕細閫氳繃閭鏀跺埌浠ヤ笅鎻愮ず銆傛偍闇€瑕佸湪鏀跺埌閭欢鍚庣殑7涓伐浣滄棩鍐呴绾﹁棰戦獙璇佹椂闂达紝鑻ラ€炬湡鏈洖澶嶏紝鍒欐偍鐨勭敵璇夊皢琚┏鍥炪€?/p>
Hello from Amazon Brand Registry,
As a part of the appeal investigation process [case ID: XXXX] for [brand name] for [reason xx],we would request that you participate in a video verification. Please click on the link to provide us with three slots that are most convenient for you.
Please provide us with the three slots that are most convenient for you by [date 鈥?seven working days]. If we do not receive the slots from you, we may be unable to proceed with the investigation which may result in the appeal request getting declined.
灏忕紪寤鸿鎮ㄥ湪鏀跺埌閭欢鏃讹紝鍙婃椂鍥炲骞堕绾︽偍鐨勮棰戦獙璇佷細璁椂闂淬€備互涓嬩负鎮ㄥ甫鏉ヨ棰戦獙璇佺殑璇︾粏鍑嗗寤鸿锛屽揩蹇爜浣忚繖浜汿ips锛屽憡鍒棰戦獙璇佹墜蹇欒剼涔憋紒
浜氶┈閫婁細灏藉姏灏嗚棰戦獙璇佷細璁畨鎺掑湪鎮ㄦ渶鏂逛究鐨勬椂娈点€傚綋鎮ㄦ彁浜や簡棰勭害鏃堕棿锛屼簹椹€婂皢鍚戞偍鍙戦€佷竴浠介個璇凤紝鍚戞偍璇︾粏鍛婄煡鍔犲叆浼氳鐨勬柟寮忕瓑淇℃伅銆傚湪鏋佸皯鏁版儏鍐典笅锛屽鏋滀簹椹€婃棤娉曞湪鎮ㄦ彁浜ょ殑棰勭害鏃舵鍐呬负鎮ㄥ畨鎺掕棰戦獙璇佷細璁紝灏嗕細鍚戞偍鍙戦€佺數瀛愰偖浠堕€氱煡锛岄個璇锋偍閲嶆柊鏇存崲鏃堕棿銆?/p>
鏈€缁堢‘瀹氳棰戦獙璇佷細璁椂闂村悗锛屾偍灏嗘敹鍒板姞鍏ヨ棰戦獙璇佺殑閭€璇峰拰鍔犲叆姝ラ鐨勮缁嗕俊鎭€傚湪鎮ㄦ敹鍒拌繖涓€閫氱煡鍚庯紝鍙牴鎹互涓嬫彁绀猴紝鎻愬墠鍋氬ソ瑙嗛璁よ瘉鍑嗗锛?/p>
1銆佸噯澶囪韩浠借瘉鏄庢枃浠讹細浜氶┈閫婂皢瑕佹眰鎮ㄥ湪瑙嗛楠岃瘉鏈熼棿鍑虹ず鎮ㄧ殑韬唤璇佹槑鏂囦欢锛屼互楠岃瘉鎮ㄥ鍝佺墝/鍟嗘爣鐨勬墍鏈夋潈锛岀‘璁ゆ偍涓庡搧鐗屼箣闂寸殑鍏崇郴銆?/p>
2銆佹惡甯︿骇鍝侊細鎮ㄥ繀椤绘惡甯︽墍鍞崠鐨勬瘡涓€绉嶇被浜у搧锛屼笖鑷冲皯鍖呭惈50涓渶灏忓彲鍞崟浣嶏紝鍚屾椂璇峰垪鍑烘墍娑夊強浜у搧鐨勬竻鍗曘€?/p>
3銆佸仛濂芥牱鍝佹娊妫€鍑嗗锛氬湪瑙嗛楠岃瘉杩囩▼涓紝浜氶┈閫婄殑宸ヤ綔浜哄憳灏嗕細闅忔満閫夋嫨鏌愪釜浜у搧鐨勬牱鍝侊紝鎮ㄩ渶瑕佹寜鐓у伐浣滀汉鍛樼殑鎸囩ず鎵撳紑鏍峰搧浠ュ畬鎴愰獙璇併€?/p>
4銆佷繚璇侀獙璇佺幆澧冨厜绾垮厖瓒筹細璇锋偍鍦ㄥ厜绾垮厖瓒崇殑鐜涓嬪弬鍔犺棰戦獙璇佷細璁紝浠ヤ繚璇佷簹椹€婄殑宸ヤ綔浜哄憳鑳藉娓呮櫚鍦扮湅鍒版偍鐨勫搧鐗屼骇鍝佸拰鍖呰銆?/p>
5銆侀噸鐐瑰睍绀哄搧鐗屼骇鍝佸強鍏跺悕绉帮細鎮ㄩ渶瑕佸湪瑙嗛楠岃瘉浼氳涓噸鐐瑰睍绀烘偍鐨勫搧鐗屼骇鍝佸強鍏跺搧鐗屽悕绉般€佹暣涓骇鍝佺嚎鐨勪骇鍝佸拰鎮ㄥ甫鏉ョ殑鎵€鏈変骇鍝佸崟浣嶃€?/p>
娉細涓轰簡淇濇姢鎮ㄧ殑闅愮锛屼簹椹€婁笉浼氬綍鍒惰棰戦獙璇佽繃绋嬨€傞璁¢獙璇佹椂闀夸负30鍒嗛挓銆?/p>
浜氶┈閫婂缓璁搧鐗屾墍鏈夎€?鍟嗘爣鎵€鏈夎€呬翰鑷弬鍔犺棰戣璇併€傚鏋滄偍鏄搧鐗屾墍鏈夎€咃紝浣嗘棤娉曞嚭甯棰戣璇佷細璁紝涔熷彲閫夋嫨鎺堟潈鍝佺墝鍐呴儴浜哄憳锛堝鍒堕€犲晢銆佷緵搴斿晢銆佸垎閿€鍟嗙瓑锛変綔涓轰唬琛ㄥ嚭甯紝骞跺嚭绀轰互涓嬫枃浠讹細
1銆佽棰戦獙璇佸嚭甯汉鍛樼殑涓汉韬唤璇併€佹姢鐓с€侀┚椹舵墽鐓х瓑璇佷欢銆?/p>
2銆佸搧鐗屾墍鏈夎€呯缃茬殑鎺堟潈涔︼紝浠ョ‘璁ゅ叾涓庡搧鐗屾墍鏈夎€?鍟嗘爣鎵€鏈夎€呯殑鑱旂郴銆傚叧浜庡晢鏍囬獙璇佺殑娉ㄦ剰浜嬮」鍙婁簹椹€婄嚎涓婇攢鍞浉鍏虫寚鍗?/p>
涓€銆佸晢鏍囨寔鏈夊叕鍙哥殑瑙嗛楠岃瘉鍑哄腑瑕佹眰
鑻ュ晢鏍囦互鍏徃鍚嶄箟鎸佹湁锛岄櫎鍩烘湰鏂囦欢澶栵紝鍑哄腑瑙嗛楠岃瘉鐨勪汉鍛樿繕闇€鎼哄甫鏄剧ず鍏徃鎸佹湁浜哄悕绉板強鍏徃鍚嶇О鐨勮惀涓氭墽鐓ф垨鍟嗕笟鐧昏璇侊紝浠ヨ瘉鏄庝笌鍟嗘爣鎸佹湁鍏徃鐨勫叧绯汇€備竴鏃︽弧瓒充笂杩版潯浠讹紝鍟嗘爣鎸佹湁鍏徃鐨勬硶浜轰唬琛ㄥ垯鏃犻渶寮哄埗鍑哄腑瑙嗛楠岃瘉浼氳銆?/p>
浜屻€佷骇鍝佹湭鍦ㄤ簹椹€婄嚎涓婇攢鍞殑澶勭悊鏂规硶
鑻ユ偍鐨勪骇鍝佸皻鏈湪浜氶┈閫婅繘琛岀嚎涓婇攢鍞紝浣嗘偍璁″垝鎼哄甫50浠朵骇鍝佽繘琛岄獙璇侊紝闇€纭繚浠ヤ笅鍑犵偣锛?/p>
1. 鎵€鎼哄甫鐨勪骇鍝佸繀椤讳负鎮ㄧ敵璇峰搧鐗屾敞鍐岀殑鍝佺墝浜у搧銆?/p>
2. 浜у搧绫诲埆闇€涓庢偍鐢宠鍝佺墝娉ㄥ唽鏃剁殑鍟嗘爣绫荤洰/绫诲埆鐩稿尮閰嶃€?/p>
涓夈€佷骇鍝侀噸閲忓ぇ鎴栧簱瀛樺垎鏁g殑澶勭悊绛栫暐
鑻ュ洜浜у搧閲嶉噺澶ф棤娉曟惡甯?0浠朵骇鍝侊紝鎴栦骇鍝佸簱瀛樺垎甯冨湪澶氫釜浠撳簱锛屾垨鍒堕€犲晢浣嶄簬涓嶅悓鍦板潃锛屽彲鑰冭檻浠ヤ笅鎺柦锛?/p>
1. 閫氳繃鍒嗕韩瑙嗛浼氳璇︽儏锛屽畨鎺掍粨搴撳伐浣滀汉鍛樺弬涓庤棰戦獙璇佷細璁€?/p>
2. 鍦ㄤ粨搴撳唴杩涜瑙嗛楠岃瘉浼氳锛屼互渚夸簹椹€婂洟闃熻兘澶熺洿瑙備簡瑙f偍鐨勫簱瀛樻儏鍐点€?/p>
3. 濡傞渶璋冩暣瑙嗛楠岃瘉鏃堕棿锛岃鑷冲皯鎻愬墠48灏忔椂鍙戦€侀偖浠惰嚦br-銆?/p>
鍥涖€佺壒娈婃儏鍐典笅鐨勮棰戦獙璇佽皟鏁?/p>
鑻ユ偍鐨勫父鐢ㄥ姙鍏湴鍧€娌℃湁鐩稿叧浜у搧搴撳瓨锛屽缓璁湪鎮ㄧ殑浠撳簱鎴栧埗閫犲晢澶勮繘琛岃棰戦獙璇佷細璁€傝繖鏍疯兘澶熶究浜庝簹椹€婂洟闃熼獙璇佹偍鐨勪骇鍝侊紝骞剁‘璁ゆ偍鐨勫簱瀛樻儏鍐点€?/p>
瀵逛簬鏄撹厫鎴栨寜闇€璁㈣喘鐨勪骇鍝侊紝鑻ュ簱瀛樹笉瓒?0浠讹紝璇峰湪瑙嗛楠岃瘉鍓嶅敖鍙兘灞曠ず鎮ㄧ殑鐢熶骇璁惧銆佺敓浜х嚎鎴栧師鏉愭枡绛夛紝浠ヨ瘉鏄庢偍鐨勪骇鍝佹潵婧愬強鐢熶骇鑳藉姏銆?/p>
浜斻€佸強鏃舵煡鐪嬪苟鍙備笌瑙嗛楠岃瘉閭€璇?/p>
璇锋偍鐣欐剰骞跺強鏃舵煡鐪嬫潵鑷簹椹€婄殑瑙嗛楠岃瘉閭€璇烽偖浠躲€傞偖浠朵腑鍖呭惈棰勭害鏃舵鐨勮缁嗕俊鎭紝鎮ㄥ彲鏍规嵁鑷韩鎯呭喌閫夋嫨鍚堥€傜殑鏃堕棿娈佃繘琛岃棰戦獙璇併€備簹椹€婂皢鍦ㄧ‘璁ら绾︽椂闂村悗锛屽彂閫佷竴灏佸寘鍚缁嗘祦绋嬪強浼氳閾炬帴鐨勭數瀛愰偖浠剁粰鎮ㄣ€?/p>
鍏€佸姞鍏ヤ簹椹€婂畼鏂归澶囩彮锛屽紑鍚嚭娴锋柊寰佺▼
馃憜鍗冲埢璇嗗埆涓婃柟浜岀淮鐮侌煈嗭紝鍔犲叆鈥?023浜氶┈閫婂畼鏂瑰叆椹婚澶囩彮鈥濓紝涓庝紬澶氬崠瀹朵竴鍚屽涔犱氦娴侊紝寮€鍚偍鐨勫嚭娴锋柊寰佺▼锛佹垚涓轰笅涓€涓法澧冪數鍟嗙殑鏄庢槦锛?/p>
涓冦€佺増鏉冨0鏄?/p>
锛堟潵婧愶細浜氶┈閫婂叏鐞冨紑搴?寰俊鍏紬鍙凤細AmazonGS锛変互涓婂唴瀹瑰睘浜庝綔鑰呬釜浜鸿鐐圭殑鍒嗕韩锛屼笉浠h〃鍏朵粬鏈烘瀯鐨勭珛鍦恒€傚鏈変镜鏉冨唴瀹癸紝璇峰強鏃朵笌鎴戜滑鑱旂郴锛屾垜浠皢灏藉揩澶勭悊銆傦級